One of the biggest mistakes we see online entrepreneurs making is skimping when it comes to purchasing a domain name for their business or for an individual project.
There are a number of reasons why your choice of a domain for your business is so important.
- People who visit your website will need to have trust in you, especially if they don’t recognize your name or company name. A solid domain name can be an integral part of establishing trust.
- Your domain name must be something easy for people to remember, say and spell. Your business will lose out on repeat traffic if this is not the case.
- Uniqueness and avoiding confusion with other brands is also key. There are intellectual property considerations here but, more than that, you don’t want people to mistake a competitor’s domain for yours.
- A solid domain name can also increase the sellability of your business. High quality domain names are also assets and, unlike other marketing expenditures, hold investment value.